MSC Cruises says Formula 1 fans sailing on race weekends can expect live screenings, watch parties and themed activities across parts of its fleet through the rest of the 2026 season and throughout 2027.
The cruise line announced the program with Heineken on November 9. MSC says the first guests to experience it sailed from Miami aboard MSC World America during the Sao Paulo Grand Prix weekend, November 6 to 8.
What MSC has announced
MSC says race-day events will include live Formula 1 screenings, watch parties and race-themed competitions. The cruise line says activities will vary by ship, and it has not released a ship-by-ship calendar or confirmed which venues will be used on every sailing.
The initial activities took place on MSC World America. MSC also says selected events ran on MSC Seascape, MSC Seashore, MSC Seaside and MSC World Europa. The program is intended to continue across the fleet during the 2026 and 2027 Formula 1 seasons.
For travelers, this is a reason to check the daily program after boarding when a sailing overlaps a Grand Prix weekend. Do not assume every ship will offer the same event, venue or schedule.
A limited-edition onboard can
MSC, Heineken and Formula 1 also introduced a limited-edition branded Heineken can. MSC says it has been available in select bars across the fleet from November 4, 2026. It will also be served aboard MSC World Asia when that ship begins Mediterranean sailings on December 4, 2026.
MSC says the can is available only in select bars, so availability is not guaranteed on every voyage. Guests who want it should ask onboard bar staff after embarkation.
Why this matters for MSC guests
MSC has been a Formula 1 Global Partner since 2022, but this announcement moves the partnership from trackside branding to a guest-facing onboard experience. The Miami launch aboard MSC World America gives the development a clear North American connection, while MSC Seascape, MSC Seashore and MSC Seaside are also familiar options for Florida-based cruisers.
The announcement is not a change to MSC’s published itineraries or pricing. It is an entertainment update, and MSC has emphasized that details can vary by ship.
